Brandpoint, Hopkins, MN
2016-2023

Art Director (2021-2023)
Reviewed the design work of team members before submitting to clients for review. Met bi-weekly with clients to discuss contract progress. Advocated and developed plans for improvement of internal workflow processes. Presented design opportunities to sales. Adherence to scope of work with time management and project efficiency practices. Management of team availability and project schedule. Continued developing designs as listed below under senior graphic designer.

Sr. Graphic Designer (2016-2023)
Designed digital marketing collateral such as eBooks, whitepapers, case studies and infographics for B2B and B2C clients with the purpose of improving client site traffic and SEO. Worked with strategists and SEO experts to improve and update existing client sites and pages by designing mockups for development teams. Worked with the strategy team to develop visuals for social and paid media campaigns. Developed infographics for the content syndication team and clients. Also provided design support for the internal marketing team by developing visuals for their online presence, designed sales collateral to meet the needs of the sales team, created materials and visuals for events.

Van Bockel Design / JP Designs, Visalia, CA
2007-Current

Designed printed collateral for B2C clients. Developed logos and brand identity. Planned and collaborated on large format projects including billboards and vehicle graphics. Industries worked with: Real Estate, Agriculture, Finance, Education, Municipal Government, & Medical. Contracted with a local Marketing Agency, The Lockwood Agency.

My most notable client would be Global Ag Alliance; our working relationship has been ongoing for 15+ years. Design projects included: sales collateral, social media posts, several logo designs including brand identity, website design, package design, vehicle graphics and event booth planning.

IDEA! Printing & Graphics, Visalia, CA
2004-2010

Designed business identity and printed sales collateral: including business cards, brochures, newsletters and booklets. Designed and developed variable data pieces for direct mail. Designed and produced large format such as posters, banners and vehicle graphics using a 60” ink jet printer and laminator. Installation of vehicle graphics. Prepress presses: 2 and 4 color.